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About wool&

Founded on the belief that less is more, wool& creates high-quality merino wool apparel designed to simplify your wardrobe and withstand the test of time. We specialize in versatile, odor-resistant clothing that allows you to do more with fewer pieces, reducing both your laundry load and your environmental footprint.

Our Mission

Our mission is to empower women to live more with less through the sustainable longevity and effortless performance of merino wool.